Why millets

The snack shelf forgot its roots.

For most of Indian history, ragi, jowar and bajra were everyday food. Then they quietly left our plates, and the snack aisle filled up with refined flour. VOHM is our way of bringing them back, in a form you’ll actually reach for.

  • Ragi
  • Jowar
  • Makhana
  • Bajra
The problem

What’s wrong with the snack aisle

Not every packaged snack is bad. But most of them are built the same way.

01The same few ingredientsRefined flour, palm oil and salt in pack after pack. Different names, same recipe.
02The truth is in small printThe front of the pack makes the promise. The back, in tiny type, tells you what’s really inside.
03Our own grains got left behindMillets that fed India for centuries rarely make it into the snacks we buy for our families today.
Millet 101

Meet our grains

What they are, where they come from, and what we make with them.

Ragi

Finger millet · nachni · nagli

A small, reddish-brown grain grown across Karnataka and Maharashtra. At home it’s ragi mudde, nachni bhakri or a warm porridge.

In VOHM: 57% of our Ragi Peri Peri Chips, and 7% of our Millet Mix

Jowar

Sorghum · jondhale

The grain behind the jowar bhakri, a staple across Maharashtra’s villages. Mild, nutty, and naturally a little sweet.

In VOHM: 45% of our Jawar Cheese Puff and 38% of our Millet Mix

Makhana

Fox nut · lotus seed

The seed of a water plant grown in ponds, mostly in Bihar, then roasted and popped into light, crunchy puffs.

In VOHM: 80% of our Himalayan Salt Makhana, with just rice bran oil and salt

Bajra & amaranth

Pearl millet · rajgira

Bajra is the winter bhakri grain of Rajasthan and Gujarat. Amaranth, or rajgira, is the grain behind fasting-day chikki and laddoos.

In VOHM: 5% bajra and 2% amaranth in our Millet Mix

Good for the farm too

Hardy grains for a hotter India

Millets grow in dry, hot conditions and generally need far less water than rice. That’s why India named them Shree Anna, and why the UN declared 2023 the International Year of Millets.

Every pack of VOHM is a small vote for farmers who grow them.

What we leave out

Not in any VOHM pack

If it’s on this list, you won’t find it in our ingredients. Check the full list for each snack on our ingredients page.

Maida (refined wheat flour)Palm oilPreservativesSynthetic colours